Merchant 1948 is a New Zealand-based, family-owned and operated footwear retailer with a history dating back to 1948. They are known for their premium leather footwear, focusing on a blend of quality, design, and fashion. The company, which has evolved from King Country Shoes and Shoetown to Overland and now Merchant 1948, prides itself on its heritage in shoemaking and its commitment to crafting footwear for modern lifestyles.
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